Pay per call networks are a great way to get your ads in front of a targeted audience. They also enable you to track ad performance in real-time.
This method is becoming more and more popular as consumers continue to demand personalized sales experiences. By providing customers with live representatives, Pay Per Call can help businesses deliver a more human experience to high intent consumers.
Identify Your Target Audience
Having a clear target audience helps you to tailor your messaging and advertising campaigns for the specific group of people that will be most interested in your product or service. This is an essential part of a successful marketing campaign, and it can save you money in the long run by not spending resources on consumers who aren’t likely to buy your products or services.
Your target audience includes demographics such as age, gender, and education level, as well as geographic location, behaviors, and interests. It’s important to have a solid understanding of these categories before you begin creating and running your marketing campaigns, as they will affect how you choose media channels and where you advertise.
A good way to identify your target audience is by looking at purchase intent and interests, which indicate what customers are likely to buy. For example, if a customer has a specific interest in dog treats, you can market to them specifically by using tools like Custom Audiences from Microsoft Advertising.
Create a Landing Page
The key to success with pay per call networks is to create a landing page that converts. This page is the engine that runs your marketing campaigns and content offers, so it’s essential to make sure it’s tuned correctly.
To start, identify your target audience and write a headline that communicates what they’ll find on the page. Use imagery that appeals to their core values and interests.
You can then build out the layout with copy and calls to action that speak to their needs and wants. Using video and animation will also help you liven up your page and engage visitors more deeply.
You can also test different layouts to see what works best for your business. Ultimately, your goal is to convert as many leads as possible, so don’t skimp on design and copy if it won’t benefit your bottom line.
Advertise on Paid Search
A pay per call network can provide you with the opportunity to generate leads and revenue from consumers who prefer to speak to a company over the phone. This type of marketing can help you capitalize on a huge market that is otherwise overlooked.
In a pay per call network, an affiliate promotes your services using their unique phone number, and when a qualified customer calls you, the affiliate gets a share of the conversion. This makes it a win-win for both parties.
Another option is to advertise in print newspapers. Despite the popularity of online advertising, print newspaper ads still work quite well for pay per call campaigns.
Unlike other aspects of an SEO strategy, paid search requires minimal maintenance and can produce results fairly quickly. However, it’s important to check in periodically and make optimizations as needed. In the end, it’s all about the quality of your ad and the quality of your search queries.